Aggressivemall.com EST.MXMXCVI. Striving in excellence for over 10 years.
Aggressivemall.com: dedicated to excellence for over 15 years.
We wouldn't use the word ‘Dedicated’ so deliberately if we didn’t truly believe it encompassed everything we stand for. Our dedication to this so called sport radiates through everything we do and wouldn’t be possible without a superior staff of like minded individuals to live and breath this message. From our extracurricular projects to the way your order is packed, it is all done with the same care by people who believe that quality and service stands above all. Once you ensure these values stand paramount, the rest usually just tends to follow suit.
Aggressivemall was founded in 1996 selling aggressive in-line skates in a small store front in Mountain View, CA as a subsidiary to Hertel & Co. We remained primarily a skate store that served the locals of the 408, 650, 415 & 510 areas (Aggressive Skate & Snow as the store front was known then, with the web domain of Aggressivemall.com). After a few dismal years Aggressivemall was then moved to another 700sq.ft. shop in 1998 where we barely maintained until 2001 when we built a new web store for Aggressivemall.com on a Yahoo! small business platform. This is the point where things began to change and we focused our efforts in providing the best on-line shopping experience possible for our customers. In 2003 we redesigned the Yahoo! store and focused mainly on Rollerblading and used our years of industry knowledge and know how (I myself as a skater from the age of 11) to become one of the fastest growing blade retailers in the world.
In under 2 years we did the impossible. A 20 something year old with the help of like minds and close friends was able to take leadership of a company to help it rise to the top. At this point we had out grown our tiny 700 sq.ft. space in Palo Alto and were forced to find a new warehouse where we could carry more inventory which brought us to our current Sunnyvale location.
We came out of nowhere which caused heads to turn as we became a force to be reckoned with in the aggressive skate mail order/on-line store world. We accomplished this in many ways but most notably we pioneered the entire custom skates movement that nearly everyone offers now as a result. We also gave our customers a high level of customer service, starting at our web site. This means providing our customers with accurate information, original clear & crisp images, original descriptions, knowledgeable people who answer the phone and people who answer e-mails on-time and in a friendly matter. Through out the years we have dealt with each customer on a completely personal level and have proudly been providing the best customer service in the industry that has yet to be matched.
If you have any questions, comments, requests or problems, please feel free to contact me or any of my associates directly.
-Justin Hertel, President
610 Quarry Rd. Unit B.,
San Carlos CA 94070