Aggressivemall was founded in 1996 selling aggressive in-line skates in a small store front in Mountain View, CA as a subsidiary to Hertel & Co. We remained primarily a skate store that served the locals of the 408, 650, 415 & 510 areas (Aggressive Skate & Snow as the store front was known then, with the web domain of Aggressivemall.com).  After a few dismal years Aggressivemall was then moved to another 700sq.ft. shop in 1998 where we barely maintained until 2001 when we built a new web store for Aggressivemall.com on a Yahoo! small business platform. This is the point where things began to change and we focused our efforts in providing the best on-line shopping experience possible for our customers. In 2003 we redesigned the Yahoo! store and focused mainly on Rollerblading and used our years of industry knowledge and know how (I myself as a skater from the age of 11) to become one of the fastest growing Aggressive skate retailers in the world.

   In under 2 years we did the impossible. A 20 something year old with the help of like minds and close friends was able to take leadership of a company to help it rise to the top. We had also out grown our tiny little 700sq.ft. space in Palo Alto and were forced to find a new warehouse where we could carry 100 times the inventory. We came out of nowhere which caused heads to turn as we became a force to be reckoned with in the aggressive skate mail order/on-line store world. We did in it many ways but most notably we pioneered the whole custom skates movement. We also give our customers a high level of customer service, starting at our web site. This means providing our customers with accurate information, original clear & crisp images, original descriptions, people who answer the phone and people who answer e-mails on-time and in a friendly matter. Through out the years we have dealt with each individual customer on a completely personal level and have strived in providing the best customer service in the industry that no one has yet to match. We are also still the only true brick and mortar skate store that still allows all of our customers to come into our Sunnyvale, CA store and shop.

  June 14th 2006: Over a year in the making a new web store was launched. This new web site was created in order to provide our customers with 100's of more features which in the end equals a better shopping experience. With our original mindset and same goals in mind we are now able to offer you more more than ever before and still provide the best service and website that everyone has known and grown to love. 

"We set the bar. Can you jump it?"

If you have any questions, comments, requests or problems, please feel free to contact me or any of my associates directly.

- President Justin Hertel

Aggressivemall.com
1250 Alderwood Ave
Sunnyvale, CA 94089
PHONE(408)744-1666
FAX(408)744-0440
aggressivemall@pacbell.net