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AM and JSF are proud to present 'JUICED' a capsule collection paying tribute to the longest lasting most OG crew in blading, JSF and the land they call home, the San Francisco / Oakland bay area.

For a full in depth article on who and what JSF is check out this article that Brian Krans wrote here.

Juiced is a term that really embodies blading. I don’t think I’ve ever heard non-bladers using this term and for as long as I’ve known, it has always been tied into blading. Throughout the years I’ve watched it become a universal term used amongst bladers worldwide for one of the best feelings that blading can ever give you.

I thought about this for a few months and really wanted to do a line with the term on it, but the more and more I thought about it I couldn’t do it without including the JSF crew. The JSF crew undeniably raised the term to new heights and it just would not have been right for us, being as close as we are to not get JSF involved on the project. This not only gives deeper meaning to the whole JUICED line it further cements the JSF crew into the foundation of blading of being one of the most dedicated crews that ever strapped up.  - Justin Hertel

Proceeds from the sales will go to an exclusive (TBA) JSF x AM NorCal skate Session / Event / BBQ. Every single purchaser will be invited (via e-mail). All you need to get on the JUICED VIP list is one hat or tee shirt purchase.